ABOUT ALEX BERIAULT:
Today i’m interviewing Alex Beriault who is a performance and installation artist. I was really keen to interview her because I can only imagine that an art practice centered on performance and installation art would be one of the most difficult to maintain. After all it may be the least commercial form of art. I was lucky that Alex actually lives nearby so we were able to meet up in person. She shared her great tip for finding places to show her art and other opportunities. And I got to ask her about her creative process, how she funds her art practice, and how she lives on an extremely variable income.
FIND AND FOLLOW ALEX BERIAULT:
Her Website: www.alexandraberiault.com
MY TOP TAKEAWAYS FROM THIS EPISODE:
-Look for resources. Be resourceful.
-The first hard thing is getting the first big thing that will show you. The second hardest thing is getting the second big thing that will show you.
-The context for showing your work is important.
-Not all artistic practices are about sitting down everyday at the same time and getting to work.
-In performance art the work is created when it’s performed and a major factor is the feedback loop with the audience.
-Rejection is inevitable no matter what. Artists need to come to terms with that in order to overcome that fear and anxiety.
-Everything is a learning experience that can help you improve. Including not getting into a show or getting rejection or feedback.
-You need time to make necessary mistakes, most people underestimate the value of mistakes.
-Take it one step at a time. Dabble, find what you like, experiment, refine, build a body of work, learn and develop the skills your new practice requires, then you can figure out where to show, how to sell or apply or explain.
-Search around to see what courses or resources are available to you, these things won’t just drop in your lap.
-Building credibility is important, find ways to show that you are serious and committed, and find ways to communicate the value of your work. You are asking people to invest in you and your work, even if you are just asking them to invest their time in looking at it, how can you show it will be worth their while?
-An artist is no different from any other entrepreneur.
-Not all opportunities are good opportunities. Too many people expect artist to work for ‘exposure’.
-Consider outside the box opportunities to exhibit your work.
-Look for art related events to propose performance and installation art to. Events that charge admission should be able to pay you. You might contact organizers with a proposal even if they are not asking you too, you never know if they might be into it.
-If you can’t find a local performance art festival to show your work, consider organizing an event of your own and including other artists .
-time spent between shows, sitting, thinking, absorbing, is important. Don’t stress about constant action.
-While you still have a day job consider how much structure vs. flexibility you like to have
-Find ways to show your art outside your home town and even internationally. It’s a great way to bump up your career and gain more credibility via wider social proof.
-You might even create a more easily transportable form of your work for easier shipping.
-Be very conscious of how much money you are putting up front to get your work out into the world. Avoid showing at galleries that ask you to pay them to show your work.
-Find artists who make similar work to yours and read their CV’s to see where they’ve shown, what events they’ve been part of, residencies they’ve gone to, even awards they’ve won. Now you have some good ideas of opportunities you might pursue for your own work.
-Anxiety is rooted in the future and regret is focused in the past. Some people are supper future and goal focused but theres another option too, to live in the present, stay flexible, and take interesting opportunities as they come.